Breaking the Ice on 2020

Icebergs seem ubiquitous in the world of Continuous Improvement: there’s John Kotter’s change management fable ‘Our Iceberg is Melting’; the Iceberg model used by systems thinkers to get below the ‘surface’ events in order to understand the patterns, structures and mental models underneath; the famous Cost of Poor Quality iceberg that shows there are many…

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Kano Thinking and Apple

Apple and the end of Kano Thinking?

I was reading this week* that Apple’s newly anticipated handsets will probably not feature the cutting edge, “delighter” led, technology features we have come to love in their iPhone products over the years. This got me thinking about Kano Thinking and it’s relevance in 2019. When Noriaki Kano published “Attractive quality and must-be quality” in…

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