Thoughts on The Apprentice 2022, Episode 12: The Final

It’s over! In this week’s finale we saw Harpreet get hired as Lord Sugar’s business partner, after a head-to-head between her dessert business ‘Oh So Yum’ and Kathryn’s online pyjama shop ‘Pyjamily’. The two finalists were tasked with developing a brand and ‘hero product’ for their businesses, along with a digital billboard and a TV…

Thoughts on The Apprentice 2022 Episode 9: Selling

The challenge set this week required the candidates to produce and host a “selling hour” on a TV shopping channel. Infinity was the winning team, managed by Brittany, who professed that it was her childhood dream to sell on TV. Akshay, who’d previously boasted that the “could sell a lion a cage”, managed team Diverse.…

Thoughts on The Apprentice 2022 Episode 7: Pods

A cracking episode. The candidates were tasked with designing a brand of driverless vehicle (aka a Pod), hosting a launch event and pitching their pod to potential clients. Infinity was led by Akeem and Sophie led team Diverse. We saw many more illustrations of Akeem’s indecisiveness, several shots of Aaron’s worried face and further evidence…