Kano Model and Customers_King

The Kano Model and Customers

The Customer Is King. Putting customers at the heart of everything we do. I’ll tell you what I want, what I really want. We’ve all heard these phrases, mantras and songs (!) about being customer-centric. But what does this actually mean? Who are our customers and what do they want? There is so much that…

Kano Thinking and Apple

Apple and the end of Kano Thinking?

I was reading this week* that Apple’s newly anticipated handsets will probably not feature the cutting edge, “delighter” led, technology features we have come to love in their iPhone products over the years. This got me thinking about Kano Thinking and it’s relevance in 2019. When Noriaki Kano published “Attractive quality and must-be quality” in…